Level Up


Design a packaging that holds an imaginary product that satisfies a classmate’s need.


Packaging design


Spring 2014

One of my classmate’s listed “euphoria always” as one of his top ten needs. Euphoria is an overwhelming emotion of positive energy that one cannot but feel excitement and elation. Because of this, I researched and sketched packaging designs that conveyed energy and growth.

I based my imagery on old school comic books by leveraging halftone texture, which is seen throughout the packaging.   

The name eludes to a person gaining a level after eating the product, making one feel like a new or better person.

One bite close to euphoria.