Urban Wildlife Rescue
Rebrand an existing company
Urban Wildlife Rescue is a non-profit organization that rescues and rehabilitates wildlife. After researching with my team—Ana Arriaga, Natalie Panchenko, and Irina Pershina—the organization’s objectives, treatment, and competitors, I wanted to focus the rebranding around co-existence, care, and human-wildlife interaction.
Co-existence. Care. Human-wildlife interaction.
Text and secondary elements must always align to either edges of the ‘z’ space within the mark.
Inverted logo usage
When the logo is on a colored background, the logo must always be one solid color. It is recommended the color be white. The overall contrast cannot be very low; this would be considered a misuse of the logo.
Geometrical shapes are reminiscent of architecture and cityscapes. Therefore, rectangles are used to reflect buildings and the rigidness of urban life.
The textured image consists of a road photograph overlaid on top a watercolor image. The watercolor image denotes wildlife and the organic style of nature, while the photograph denotes the urban aspect of Urban Wildlife Rescue.